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Commerical Insurance is our passion

We have an experienced staff of Producers, Account Executives, and Administrative Support personnel that are dedicated to servicing all your insurance needs. Our staff has been trained to treat every customer like they are our only customer. We understand the various aspects of the insurance business. We speak the language.

  William "Bill" R. Love

   Founder of Gulf South Insurance Associates Inc. dba Gulf South Insurance Agency
Bill began his caBILL.JPGreer in Insurance in 1962 and formed Gulf South Insurance Associates Inc. dba Gulf South Insurance Agency in 1969. Bill Love had a vision to reach the world, one person, at a time. He built his client base by word of mouth. He never had to advertise to build his book of business. His philosophy was gaining a customer was like gaining a friendship. His clients stayed with him from the very beginning. In 1989 he decided to branch out into Property and Casualty insurance. He was especially intrigued by the transportation industry. He always would say “if trucks stopped moving freight in America, the country itself would stop”. He loved trucks. When he landed his first transportation contract the rest is history.  

In 2005 Bill's daughter, RaeJean Love opened Gulf South Insurance Agency, LLC "GSIA", and continued to carry her father's legacy by continuing to grow as a Commercial Insurance Agency in the Baton Rouge area. Bill Love, lovingly referred to as "Mr. Chairman” has made his mark in both the commercial and transportation insurance industry and his daughter carried his beliefs on here at GSIA in providing exceptional customer service and that dependability is paramount.

GSIA is a major competitor in the insurance industry and has helped protect business owners, individuals, and families by offering a diverse range of policies from insurers to people. We provide an essential service while impacting the lives of people along the way. This business is not just a job to us, this is who we are. We believe in building relationships with those who will bring value to our customers which are the most important.

GSIA’s staff works daily to not only provide the best value, but also to continually offer the best product available. All of which means that people can feel confident in the fact that GSIA and our team have their customers covered. 


Today, GSIA has become known to all in the Commerical Insurance and Transportation industry!


At GSIA, we do our best to make sure the needs of all our customers are met. We have the experience to assist you and get you on the road. We listen to your commercial insurance requests and will find you the coverage that meets your needs.


From the very beginning, our goal was and still is today – to partner with our customers and to learn as much about their business as we know about our own. We know what it is like out there!

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